That’s just the way it’s always been done.
Here’s a business story that I’ve been re-telling for a few years now. I couldn’t remember where it came from, but this is a great illustration of the point. (click the image for full illustration)
Sidenote: I don’t know anything about the Marines, but this most definitely applies in a business setting.
(H/T Harry)
RISE340: Seth Godin's Most Revealing Interview Ever
Got 30 minutes to spare? A really great interview by David Siteman-Garland of the one and only Seth Godin. Thanks David.
Seth's Blog: The only purpose of 'customer service'...
I read it three times before sharing with you. Really good stuff as usual from Seth.


